Training program

UW-L’s Entrepreneurship Education Program aims to teach prospective and established business owners

LA CROSSE (WKBT) — The Spring Sessions of the Small Business Development Center’s Entrepreneurial Training Program aims to teach business idea testing and model development.

The UW-La Crosse Center’s program includes instruction, guest speakers, and coaching for people considering starting a business, existing business owners who are struggling to master all the details, and those who want to boost their already successful businesses.

The six ETP sessions will use a hybrid, virtual and in-person format. They are based on the Lean Startup Framework which aims to show participants how to:

  • Answer the question “Will people buy my product or service?”
  • Attract more customers
  • Build an investment-ready business plan quickly
  • And use time and money smarter.

The sessions will take place on April 14, 21 and 28 and May 5, 12 and 20. Sessions on April 14, 21, 28 and May 5 will be online from 5-8 p.m., with May 12 offering online or in-person options from 5-8 p.m.

The final session, May 20, will run from 8:30 a.m. to 1:30 p.m. in person, followed by optional networking, collaboration, and time to work on the ETP workbooks.

The Wisconsin Economic Development Corp. is offering eligible applicants a grant that will cover 75% of the $1,000 course fee.

Grant recipients must meet attendance requirements and complete course materials on time.

Participants will have the opportunity to benefit from free business advice with SBDC at UWL and other supporting organisations.

Sessions have a good track record, with ETP graduates twice as likely to start a business. Since 2015, more than 850 people have taken part in the company program.

Register at SBDC website.

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