Training program

Government Welcomes Traction on Demand in Winnipeg, Job Training Program to Support Job Growth in Winnipeg | Business


WINNIPEG, Manitoba – (BUSINESS WIRE) – Sep 28, 2021–

Traction on Demand (ToD), a high-growth Canadian technology and consulting company, has chosen Winnipeg as the next home for one of its regional offices and will receive training support from the Government of Manitoba, Minister of Economic Development and Employment, announced Jon Reyes. today.

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“Our province is a growing technology hub with many competitive advantages, and we are extremely pleased that Traction on Demand has chosen Manitoba as the next location for expansion,” said Reyes. “This investment by Traction on Demand and our government will create good new technology-driven jobs for Manitobans and help the continued growth of the information, communications and digital technology sector in our province.”

The Government of Manitoba is investing $ 520,000 over the next two years as part of the Industry Expansion Program with Traction on Demand to provide job training to 100 net new hires who will be employed at the new regional office of the company, which will open in 2022. In accordance with ToD’s diversity and inclusion objectives, hires will be representative of the local population.

Headquartered in Burnaby, British Columbia, and with operations in Canada, United States, Australia, New Zealand and India, Traction on Demand is the largest dedicated Salesforce application development and consulting company. in North America, focused on helping organizations drive digital transformation and positive change. The company has grown exponentially over the past 10 years, with a growing global team of over 1,200 employees. Recognizing the potential for technological growth and opportunities outside of Vancouver, ToD continues to expand by establishing new operations in Manitoba.

Attracted to Winnipeg for its diverse population, workforce, and recent growth in the local tech industry, Traction on Demand has also seen great potential for partnerships with other tech companies and post-secondary institutions. “This exciting partnership between Traction on Demand and the Government of Manitoba will open up new technological opportunities in Winnipeg and beyond. We recognize the changing competitive landscape of this city and look forward to expanding our team with this diverse and rich talent pool, ”said Jolene Chan, Director of Impact, Traction on Demand.

Chan further stated that “Partnership with YES! Winnipeg was incredibly helpful in ensuring we were connected to the right government funding vehicles, universities and local organizations. The company noted that Winnipeg is the perfect extension of Traction on Demand’s strong Canadian presence and the ideal location to strengthen a growing technology hub on the Prairies.

“The EDW Business Development Team, YES! Winnipeg offers a tailor-made concierge service to facilitate the establishment and growth of businesses in our city, ”said Dayna Spiring, President and CEO of Economic Development Winnipeg. “Traction on Demand was particularly interested in our diverse talent pool, and we are proud to help them connect them with the talent they need. This is another victory for our growing technology sector and for our city. Big things are happening here and more and more businesses are seeing that they can succeed and prosper in Winnipeg.

The Minister noted that the Industry Expansion Program is one of the tools Manitoba will continue to use to build its economy in a post-pandemic world. It helps businesses capitalize on growth opportunities by providing financial support to train new and existing employees needed to support business expansion plans.

“This investment demonstrates our continued commitment to investment and business expansion, job creation and the long-term focus on economic recovery from the COVID-19 pandemic,” Reyes said. “This project will create highly skilled, well-paying jobs that can help Manitoba businesses transition to online sales and customer service, and we are extremely excited to be working with Traction on Demand.

This new project aligns with the Province’s Economic Growth Action Plan and the Skills, Talent and Knowledge Strategy. It also supports the ministry’s mandates to strengthen demand-side training opportunities and make Manitoba a great place for investment and business development.

For more information on the Industry Expansion Program, visit:

About traction on demand

Traction on Demand is North America’s largest dedicated Salesforce consulting and application development company, delivering cross-platform solutions and stand-alone SaaS products. Traction on Demand provides services to support the design, development, implementation and integration of technologies and processes in commercial and non-profit organizations. Unlike traditional systems integrators, Traction on Demand’s mission is to grow and grow the Salesforce ecosystem by empowering people and empowering organizations. Traction on Demand is a proud B Corp.

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Stuart martin

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SOURCE: Traction on demand

Copyright Business Wire 2021.

PUB: 09/28/2021 6:00 a.m. / DISC: 09/28/2021 6:02 a.m.

Copyright Business Wire 2021.


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