The UK public service broadcaster is now selling £80 dog training courses in a bid to claw back money as it struggles to keep up with competitors. Celebrities such as Mark Ronson and Jed Mercurio have joined other online tutors in selling courses for £80 each on the BBC Maestros subscription platform. Classes involve the dog who helped Fiona Bruce and Graham Norton master their own dogs.
This has generated valuable revenue for the company as it faces a license fee freeze.
Dog Training with Steve Mann, a 30-lesson course covering puppy training, off-leash walking and ‘separation anxiety’, has become one of the most popular options on BBC Maestro.
The new e-learning platform is helping the broadcaster’s business wing build significant subscription business.
Viewers can also sign up for music record production classes with Mark Ronson.
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However, this is an unlikely solution to the license fee “black hole” that the public service broadcaster faces.
The beleaguered society is also promoting a vegetarian cooking class presented by Marco Pierre White.
There are also acting lessons from Helena Bonham Carter.
And, there’s the “ingenious” kitchen at home with Heston Blumenthal.
Another piece of content viewers can use is a lesson on “finding your inner strength” with activist Doreen Lawrence, Stephen Lawrence’s mother.
Thousands of people have signed up for the Open University of the digital age, licensed by BBC Studios.
BBC Studios is the broadcaster’s commercial arm responsible for delivering £1.2 billion in financial returns to the BBC over five years.